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Worth Every Penny : Build a Business That Thrills Your Customers and Still Charge What You're Worth
by Sarah Petty


Overview -

There's a radically different way to run a small business, one in which the owners focus on offering specialized products and over-the-top customer service—not on matching the prices of their competition. Worth Every Penny encourages business owners to use a different business model, one that is designed to maximize their advantages over the big-box stores and other discounting competitors.  Read more...


 
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Language: English

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More About Worth Every Penny by Sarah Petty
 
 
 
Overview

There's a radically different way to run a small business, one in which the owners focus on offering specialized products and over-the-top customer service—not on matching the prices of their competition. Worth Every Penny encourages business owners to use a different business model, one that is designed to maximize their advantages over the big-box stores and other discounting competitors.

They'll learn how to:

- -Create a brand that lets them charge what their offering are worth

- -Create products and high-touch customer experiences to achieve healthy margins and an outspokenly happy and loyal client base.

- -Use a pricing strategy guaranteed to create demand and attract the right customers instead of discounting to attract new clients.

- -Throw traditional advertising to the wind and implement a boutique way of marketing to excel in a competitive business environment.

- -Use the relationship-based sales skills needed to close every sale and have their clients clamoring for more.


This item is Non-Returnable.

 
Details
  • ISBN: 9781608322824
  • Publisher: Greenleaf Book Group Press
  • Date: May 2012
 
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