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Writing White Papers : How to Capture Readers and Keep Them Engaged
by Michael A. Stelzner


Overview - The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper project-from performing the needs assessment to attracting prospects with creative marketing tactics.  Read more...

 
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  • $34.95

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More About Writing White Papers by Michael A. Stelzner
 
 
 
Overview
The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper project-from performing the needs assessment to attracting prospects with creative marketing tactics. With this book, you will learn to: * Create outlines that work * Master interviewing techniques * Focus content on your readers * Inject persuasion into your paper * Quickly find research data * Write the core parts for any white paper * Craft compelling titles * Apply proven marketing techniques Whether you have been tasked to write a white paper for your company, are a freelance writer wanting to grow your practice or a student seeking to master the art of writing white papers, this book will be your priceless guide.

 
Details
  • ISBN-13: 9780977716937
  • ISBN-10: 0977716937
  • Publisher: Whitepapersource Publishing
  • Publish Date: August 2006
  • Page Count: 199
  • Dimensions: 9 x 6 x 1 inches
  • Shipping Weight: 1.05 pounds


Related Categories

Books > Reference > Writing Skills
Books > Language Arts & Disciplines > Composition & Creative Writing - General

 
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