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Yahoo! Web Analytics : Tracking, Reporting, and Analyzing for Data-Driven Insights
by Dennis R. Mortensen

Overview -

Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!'s free Web analytics tool . This detailed resource from Yahoo!'s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere.  Read more...


 
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Language: English

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More About Yahoo! Web Analytics by Dennis R. Mortensen
 
 
 
Overview

Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!'s free Web analytics tool . This detailed resource from Yahoo!'s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It's a must-read for all analytics professionals and those who want to be.


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Details
  • ISBN: 9780470555187
  • Publisher: Wiley
  • Imprint: Sybex
  • Date: Aug 2009
 
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