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Yes! : 50 Scientifically Proven Ways to Be Persuasive
by Noah J. Goldstein and Steve J. Martin and Robert B. Cialdini


Overview - Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction.  Read more...

 
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More About Yes! by Noah J. Goldstein; Steve J. Martin; Robert B. Cialdini
 
 
 
Overview
Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. The findings presented in Yes will steer you away from common pitfalls while empowering you with little-known but proven wisdom.

Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, Yes shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

 
Details
  • ISBN-13: 9780743583268
  • ISBN-10: 0743583264
  • Publisher: Simon & Schuster Audio
  • Publish Date: February 2009
  • Dimensions: 6.29 x 5.22 x 1.05 inches
  • Shipping Weight: 0.42 pounds


Related Categories

Books > Business & Economics > Marketing - General
Books > Business & Economics > Advertising & Promotion
Books > Psychology > Social Psychology

 
Publishers Weekly Reviews

Publishers Weekly® Reviews

  • Reviewed in: Publishers Weekly, page 49.
  • Review Date: 2009-03-30
  • Reviewer: Staff

Blair Hardman brings competent and generally pleasant—if not particularly animated or memorable—delivery to this practical collection of tips and tricks. The content itself—divided into 50 minichapters—proves ready-made for the audiobook format. Listeners with short commutes can sample a tidbit or two on each leg of their journey and not find the listening disjointing, though the concluding sections devoted to the nuances of cross-cultural persuasive communication may not be quite as easily digested as the more general findings and insights. Fans of Freakonomics and The Tipping Point form a built-in audience for whom the relevance of the material will likely trump any concerns about the dry presentation. A Free Press hardcover (Reviews, Apr. 14). (Feb.)

 
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