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YouTube and Video Marketing : An Hour a Day
by Greg Jarboe


Overview - Fully updated with new information, including the latest changes to YouTube

If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results.  Read more...


 
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More About YouTube and Video Marketing by Greg Jarboe
 
 
 
Overview
Fully updated with new information, including the latest changes to YouTube

If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide.

  • Shows you how to successfully develop, implement, and measure a successful video marketing strategy
  • Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks
  • Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more
  • Covers optimization strategies, distribution techniques, community promotion tactics, and more
  • Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization
  • Shows you how to optimize video for YouTube and search engine visibility

Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.


 
Details
  • ISBN-13: 9780470945018
  • ISBN-10: 047094501X
  • Publisher: Sybex
  • Publish Date: November 2011
  • Page Count: 474


Related Categories

Books > Business & Economics > E-Commerce - Internet Marketing

 
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