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Why Your Company Must Have a Design Culture
by Robert Brunner and Stewart Emery and Russ Hall


Overview -

This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.

Take a broader view of great product design—and promote culture and processes that help you create winning designs over and over again!  Read more...


 
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Language: English

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More About Why Your Company Must Have a Design Culture by Robert Brunner; Stewart Emery; Russ Hall
 
 
 
Overview

This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.

Take a broader view of great product design—and promote culture and processes that help you create winning designs over and over again!

The process that delivers a good design—the physical embodiment of the product and the way the thing looks and feels to a customer that is so important for success—is often driven more by serendipity than an integrated understanding of design's impact. Serendipity is a good thing—counting on it isn't.



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Details
  • ISBN: 9780132144254
  • Publisher: Pearson Education
  • Imprint: FT Press
  • Date: Feb 2010
 
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