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Your Idea, Inc. : 12 Steps to Building a Million Dollar Business - Starting Today!
by Sandy Abrams


Overview -

Burt's Bees . . . Crocs . . . MySpace . . .

Every time a new story about how some nobody from nowhere got rich producing some clever new product in his garage, you may think, Why can t I do that? Well, anyone can the trick is to take those good ideas and build them into great products that can succeed in the marketplace.  Read more...


 
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More About Your Idea, Inc. by Sandy Abrams
 
 
 
Overview

Burt's Bees . . . Crocs . . . MySpace . . .

Every time a new story about how some nobody from nowhere got rich producing some clever new product in his garage, you may think, Why can t I do that? Well, anyone can the trick is to take those good ideas and build them into great products that can succeed in the marketplace. In this book, you will get the 12-step plan you need to make your new product or service a profitable reality. You will learn important skills for success, including how to:

  • Refine their idea to attract a target audience
  • Research the competition
  • Find the right manufacturer
  • Create appropriate brand messaging
  • Build buzz online and beyond
  • Work trade shows and conventions

Written by a woman with no formal business experience who turned her own idea into a million-dollar company, this book is the pragmatic yet inspiring guide every aspiring entrepreneur is looking for.

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Details
  • ISBN-13: 9781598699098
  • ISBN-10: 1598699091
  • Publisher: Adams Media Corporation
  • Publish Date: December 2009
  • Page Count: 241


Related Categories

Books > Business & Economics > New Business Enterprises
Books > Business & Economics > Entrepreneurship

 
Publishers Weekly Reviews

Publishers Weekly® Reviews

  • Reviewed in: Publishers Weekly, page 36.
  • Review Date: 2009-09-07
  • Reviewer: Staff

Founder and CEO of Moisture Jamzz Moisture Gloves, Abrams started with a business idea—and little else. She went in search of a comprehensive guide she could understand without having an M.B.A. that would teach the basics in a step-by-step fashion, but could find nothing. Undaunted, she learned the ins and outs of starting a business on the fly—and wrote the book herself. The result is a positive playbook for turning a great idea into a workable business model. There's a wealthof information, presented simply but comprehensively, covering such essentials as intellectual property, LLCs, overseas manufacturing, software, paperwork and credit cards, as well as larger subjects such as marketing, Internet sales, Mom and Pop stores vs. big chains, customer service and work/life balance. Thoughtful pop-ins of “Biz Brainstorms” and “Million-Dollar Tips” insert additional advice along the way. Abrams cheers “No MBA—no money—no problem!” and provides a welcome, refreshing pep talk for budding entrepreneurs. (Dec.)

 
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