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Youtility : Why Smart Marketing Is about Help Not Hype
by Jay Baer


Overview - The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies.  Read more...

 
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More About Youtility by Jay Baer
 
 
 
Overview
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut-ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

 
Details
  • ISBN-13: 9781591846666
  • ISBN-10: 1591846668
  • Publisher: Portfolio
  • Publish Date: June 2013
  • Page Count: 240
  • Reading Level: Ages 18-UP
  • Dimensions: 8.3 x 5.7 x 0.9 inches
  • Shipping Weight: 0.75 pounds


Related Categories

Books > Business & Economics > Consumer Behavior - General
Books > Business & Economics > Marketing - General
Books > Self-Help > Personal Growth - Success

 
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