Coupon
The Digital Marketer : Ten New Skills You Must Learn to Stay Relevant and Customer-Centric
by Larry Weber and Lisa Leslie Henderson


Overview - Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready?

These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric , digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives.  Read more...


 
Hardcover
  • $25.00
  • 20% off for Members: Get the Club Price
    $ 20.00

Add to Cart + Add to Wishlist

In Stock Online.

FREE Shipping for Club Members
 
> Check In-Store Availability

In-Store pricing may vary

 
 
New & Used Marketplace 24 copies from $14.00
 
eBook
Retail Price: $16.99
$14.35

Add to Cart + Add to Wishlist

Download

This item is available only to U.S. and Canada billing addresses.
 
 
 

More About The Digital Marketer by Larry Weber; Lisa Leslie Henderson
 
 
 
Overview
Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready?

These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains:

  • The ins and outs of this brave new world of digital marketing
  • The specific techniques needed to achieve high customer engagement
  • The modern innovations that help you outperform the competition
  • The best targeting and positioning practices for today's digital era
  • How customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential

With the authors' decades of combined experience filling its pages, The Digital Marketer gives every marketer the tools they need to reinvent their marketing function and business practices. It helps businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways.


 
Details
  • ISBN-13: 9781118760833
  • ISBN-10: 1118760832
  • Publisher: John Wiley & Sons
  • Publish Date: April 2014
  • Page Count: 354
  • Dimensions: 9.13 x 6.25 x 1.23 inches
  • Shipping Weight: 1.25 pounds


Related Categories

Books > Business & Economics > Marketing - General

 
BAM Customer Reviews