Coupon
Trend-Driven Innovation : Beat Accelerating Customer Expectations
by Henry Mason and David Mattin and Maxwell Luthy and Delia Dumitrescu


Overview - Trend-Driven Innovation

Beat accelerating customer expectations.

Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.
  Read more...

 
Paperback
  • $32.00

Add to Cart + Add to Wishlist

In Stock Online.

FREE Shipping for Club Members
 
> Check In-Store Availability

In-Store pricing may vary

 
 
eBook
Retail Price: $20.99
$18.25

Add to Cart + Add to Wishlist

Download

This item is available only to U.S. and Canada billing addresses.
 
 
 

More About Trend-Driven Innovation by Henry Mason; David Mattin; Maxwell Luthy; Delia Dumitrescu
 
 
 
Overview
Trend-Driven Innovation

Beat accelerating customer expectations.

Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.

In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups--from Apple to Uber, Chipotle to Patagonia--redefine customer expectations.

Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever.

You'll learn:
  • How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity.
  • Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this.
  • How to turn trends and insights into innovations that customers will love.
Amid the endless change that defines today's business environment, opportunity is everywhere. Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you harness those opportunities time after time. Setting you up to build an organization that matters, products customers love, and campaigns people can't stop talking about.

 
Details
  • ISBN-13: 9781119076315
  • ISBN-10: 1119076315
  • Publisher: Wiley
  • Publish Date: October 2015
  • Page Count: 368


Related Categories

Books > Business & Economics > Customer Relations
Books > Business & Economics > Marketing - Research
Books > Business & Economics > Consumer Behavior - General

 
BAM Customer Reviews