Coupon
The Art of Opportunity : How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking
by Marc Sniukas and Parker Lee and Matt Morasky


Overview -

Innovate your way toward growth using practical, research-backed frameworks

The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience--and a client roster composed of some of the world's leading companies--this book provides you with the necessary tools to help you capture growth instead of chasing it.  Read more...


 
Paperback
  • $32.00
  • 20% off for Members: Get the Club Price
    $ 25.60
Add to Cart
+ Add to Wishlist
In Stock.

FREE Shipping for Club Members
 
> Check In-Store Availability

In-Store pricing may vary

 
 
New & Used Marketplace 22 copies from $18.50
 
eBook
Retail Price: $20.99
$18.25

Add to Cart + Add to Wishlist

Download

This item is available only to U.S. and Canada billing addresses.
 
 
 

More About The Art of Opportunity by Marc Sniukas; Parker Lee; Matt Morasky
 
 
 
Overview

Innovate your way toward growth using practical, research-backed frameworks

The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience--and a client roster composed of some of the world's leading companies--this book provides you with the necessary tools to help you capture growth instead of chasing it.

The visual frameworks and research-based methodology presented in The Art of Opportunity merge business design thinking and strategic innovation to help you change your growth paradigm. You'll learn creative and practical methods for exploring growth opportunities and employ a new approach for identifying what "opportunity" looks like in the first place. Put aside the old school way of focusing on new products and new markets, to instead applying value creation to find your new opportunity, craft your offering, design your strategy and build new growth ventures.

The changing business ecosystem is increasingly pushing traditional thinking out to pasture. New consumers and the new marketplace are demanding a profound adjustment to the way companies plan and execute growth strategies. This book gives you the tools to create your roadmap toward the new state of growth, and gain invaluable insight into a new way of thinking.

The Art of Opportunity will help you to:

  • Start looking at business growth from a new perspective
  • Create value for the customers, company and ecosystem
  • Innovate strategically and design new business models
  • Develop a new active business design thinking approach to innovation

Your company's goal is to grow, and to turn non-customers into customers. The old ways are becoming less tenable and less cost-effective. The Art of Opportunity outlines the new growth paradigm and gives you a solid framework for putting new ideas into practice.


 
Details
  • ISBN-13: 9781119151586
  • ISBN-10: 1119151589
  • Publisher: Wiley
  • Publish Date: May 2016
  • Page Count: 288
  • Dimensions: 9.4 x 7.4 x 0.5 inches
  • Shipping Weight: 1.4 pounds


Related Categories

Books > Business & Economics > Strategic Planning
Books > Business & Economics > Organizational Behavior
Books > Business & Economics > Management - General

 
BAM Customer Reviews