Words That Work : It's Not What You Say, It's What People Hear (Paperback)
by Frank I. Luntz

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Overview
Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.

 
 
 
Details
  • ISBN-13: 9781401309299
  • ISBN-10: 1401309291
  • Publisher: Hyperion Books
  • Publish Date: August 2008
  • Page Count: 324
 
 
 
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