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Brainsteering : A Better Approach to Breakthrough Ideas
by Kevin P. Coyne and Shawn T. Coyne


Overview - The Coynes ] logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results.  Read more...

 
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More About Brainsteering by Kevin P. Coyne; Shawn T. Coyne
 
 
 
Overview
The Coynes ] logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results. Publishers WeeklyFrom business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough approach to developing better ideas. Brainsteering is a comprehensive, research-based, tried-and-tested approach to the principal challenge in business and life: how to consistently and effectively create powerful new ideas. Brainsteering offers a way out of fruitless brainstorming sessions. In the tradition of the Heath Brothers Made to Stick and Gordon Mackenzie s Orbiting Giant Hairball, the Coynes deliver the surest path to success for anyone looking to unlock the secrets of innovation. "

 
Details
  • ISBN-13: 9780062006196
  • ISBN-10: 0062006193
  • Publisher: HarperBusiness
  • Publish Date: March 2011
  • Page Count: 237


Related Categories

Books > Business & Economics > Personal Success
Books > Self-Help > Creativity

 
Publishers Weekly Reviews

Publishers Weekly® Reviews

  • Reviewed in: Publishers Weekly, page .
  • Review Date: 2010-10-25
  • Reviewer: Staff

Tired of interminable brainstorming sessions dominated by a few bloviating blowhards--and rarely resulting in a usable idea? Good news: it's not only frustrating, it's been proven to be ineffective. While we all need a regular influx of breakthrough ideas, there's got to be a better way of sparking that creativity--and the brothers Coyne present a cogent way of doing it. They introduce readers to techniques for asking the right questions and sparking more powerful ideas. The concept underlying "brainsteering" is to encourage users to focus, to look into an idea deeply rather than ricocheting around, brainstorming-style. The Coynes present a number of real and proposed business cases, including successes like Forever Stamps and Jiffy Lube. Their logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results. (Mar.)

 
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