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The DNA of Customer Experience : How Emotions Drive Value
by C. Shaw


Overview - As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.  Read more...

 
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More About The DNA of Customer Experience by C. Shaw
 
 
 
Overview
As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.

 
Details
  • ISBN-13: 9780230500006
  • ISBN-10: 0230500005
  • Publisher: Palgrave MacMillan
  • Publish Date: July 2007
  • Page Count: 166


Related Categories

Books > Business & Economics > Marketing - General
Books > Business & Economics > Customer Relations

 
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