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- [-] Other Available FormatsOur PriceNew & Used MarketplaceThe Invisible Gorilla (Paperback)
Publisher: Broadway Books$12.29The Invisible Gorilla (Audio Compact Disc - Unabridged)
Publisher: Random House Audio$35.00
Publishers Weekly® Reviews
- Reviewed in: Publishers Weekly, page .
- Review Date: 2010-07-05
- Reviewer: Staff
Professors of Psychology Chabris and Simons write about six everyday illusions of perception and thought, including the beliefs that: we pay attention more than we do, our memories are more detailed than they are, confident people are competent people, we know more than we actually do, and our brains have reserves of power that are easy to unlock. Through a host of studies, anecdotes, and logic, the authors debunk conventional wisdom about the workings of the mind and what "experts" really know (or don't). Presented almost as a response to Malcolm Gladwell's blink, the books pay special attention to "the illusion of knowledge" and the danger of basing decision-making, in areas such as investing, on short-term information; in the authors' view, careful analysis of assumed truths is preferred over quick, intuitive thinking. Chabris and Simons are not against intuition, "...but we don't think it should be exalted above analysis without good evidence that it is truly superior." (May)