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The Changing Consumer : Markets and Meanings
by Alison Anderson and Kevin Meethan and R. Steven Miles


Overview - In a world undergoing rapid change, this essential collection discusses why consumption has become so important, and what role, if any, it plays in underpinning social, economic and political transformation. Featuring contributions from some of the leading theorists of consumption from across a range of disciplines, this collection includes chapters on: men's consumption, the changing profile of women as consumers, the representation of consumption on popular TV shows, consuming retro chic, and the role of alcohol consumption.  Read more...

 
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More About The Changing Consumer by Alison Anderson; Kevin Meethan; R. Steven Miles
 
 
 
Overview
In a world undergoing rapid change, this essential collection discusses why consumption has become so important, and what role, if any, it plays in underpinning social, economic and political transformation. Featuring contributions from some of the leading theorists of consumption from across a range of disciplines, this collection includes chapters on: men's consumption, the changing profile of women as consumers, the representation of consumption on popular TV shows, consuming retro chic, and the role of alcohol consumption.


This item is Non-Returnable.

 
Details
  • ISBN-13: 9780415270427
  • ISBN-10: 0415270421
  • Publisher: Routledge
  • Publish Date: February 2002
  • Page Count: 180

Series: Studies in Consumption and Markets

Related Categories

Books > Business & Economics > Marketing - Research
Books > Social Science > Sociology - General

 
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