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The Future of the Mass Audience
by W. Russell Neuman

Overview - The Future of the Mass Audience focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication. It summarizes the results of a five-year study conducted in cooperation with the senior corporate planners at ABC, CBS, NBC, Time Warner, The New York Times and the Washington Post.  Read more...

 
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More About The Future of the Mass Audience by W. Russell Neuman
 
 
 
Overview
The Future of the Mass Audience focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication. It summarizes the results of a five-year study conducted in cooperation with the senior corporate planners at ABC, CBS, NBC, Time Warner, The New York Times and the Washington Post. The central question is whether the new electronic media and the use of personal computers in the communication process will lead to a fragmentation of the mass audience. Some analysts have suggested that with the growth of increasingly specialized cable television channels and electronic publishing, people will filter and pre-select news concerning only their own special interests and, as a result, cultural and political life will become increasingly polarized.


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Details
  • ISBN-13: 9780521424042
  • ISBN-10: 0521424046
  • Publisher: Cambridge University Press
  • Publish Date: February 1992
  • Page Count: 220


Related Categories

Books > Social Science > Media Studies
Books > Political Science > General

 
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