(0)
 
Google Advertising Tools
by Harold Davis and David Iwanow

Overview -

With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money.  Read more...


 
Paperback
  • Retail Price: $34.99
  • $31.49
    (Save 10%)

Add to Cart + Add to Wishlist

In Stock. Usually ships within 24 hours.

FREE Shipping for Club Members
Not a member? Join Today!
 
 
New & Used Marketplace 37 copies from $2.99
 
 
 

More About Google Advertising Tools by Harold Davis; David Iwanow
 
 
 
Overview

With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money. You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. "Google Advertising Tools" focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them.Learn how to create effective campaign plans for your websiteUnderstand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)Drive traffic to your website and make money as an advertising hostAdd AdSense code and Google search to your siteLearn how content, search, and referral ads performCreate and edit AdWord campaignsMonitor AdWords activity and improve your campaign's performance

 
Details
  • ISBN-13: 9780596155797
  • ISBN-10: 0596155794
  • Publisher: O'Reilly Media
  • Publish Date: December 2009
  • Page Count: 410


Related Categories

Books > Computers & Internet > Web - Web Programming
Books > Business & Economics > E-Commerce - Internet Marketing
Books > Computers & Internet > Electronic Commerce

 
BAM Customer Reviews

DISCUSSION