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Trademark Law : Protection, Enforcement and Licensing
by Adam L. Brookman

Overview - This is the first practical treatise of its kind to approach trademark law from a fully integrated legal and business perspective. It walks you through the major areas of trademark practice: selecting and adopting trademarks; perfecting, exploiting, and maintaining trademark rights, asserting and defending against trademark claims; and business issues in trademark ownership.  Read more...

 
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More About Trademark Law by Adam L. Brookman
 
 
 
Overview
This is the first practical treatise of its kind to approach trademark law from a fully integrated legal and business perspective. It walks you through the major areas of trademark practice: selecting and adopting trademarks; perfecting, exploiting, and maintaining trademark rights, asserting and defending against trademark claims; and business issues in trademark ownership. You'll find clear, concise explanations and illustrative case examples to help you take a course of action in the full range of business scenarios. This book covers every key area, including trademark selection and adoption
-- trademark registration
-- trade dress; conducting due diligence
-- fair use of the trademarks of others
-- enforcement letters
-- and more.

 
Details
  • ISBN-13: 9780735506497
  • ISBN-10: 0735506493
  • Publisher: Aspen Publishers
  • Publish Date: September 1999
  • Page Count: 1174


Related Categories

Books > Law > Intellectual Property - Trademark

 
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