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Briefly noted: Cyber-ideas come to print in The Cluetrain Manifesto: The End of Business as Usual by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. Last spring these authors, a la Martin Luther, "nailed up," on the Web, 95 theses intended to herald a new age of business based on the principle that "markets are conversations." This provocative book encapsulates some of the continuing conversation that has resulted from that online effort at reformation.