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Beyond Branding : How the New Values of Transparency and Integrity Are Changing the World of Brands
by Nicholas Ind and Ind Nicholas

Overview - ""This is an inspiring book, a plea for the new approach -- one that does not just put the heart back into brand planning, but puts the brand back at the heart of the organization... It is fresh thinking, which may help you think differently about brands."" --- Marketing  Read more...

 
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More About Beyond Branding by Nicholas Ind; Ind Nicholas
 
 
 
Overview
""This is an inspiring book, a plea for the new approach -- one that does not just put the heart back into brand planning, but puts the brand back at the heart of the organization... It is fresh thinking, which may help you think differently about brands."" --- Marketing

 
Details
  • ISBN-13: 9780749443993
  • ISBN-10: 0749443995
  • Publisher: Kogan Page
  • Publish Date: April 2006
  • Page Count: 236


Related Categories

Books > Business & Economics > Advertising & Promotion
Books > Business & Economics > Business Ethics

 
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