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The Springboard : How Storytelling Ignites Action in Knowledge-Era Organizations
by Stephen Denning

Overview - Storytelling as a powerful and formal discipline for organizational change and knowledge management is taught in this book, which explains how organizations can use certain types of stories to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners, and even customers.  Read more...

 
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More About The Springboard by Stephen Denning
 
 
 
Overview
Storytelling as a powerful and formal discipline for organizational change and knowledge management is taught in this book, which explains how organizations can use certain types of stories to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners, and even customers.

 
Details
  • ISBN-13: 9780750673556
  • ISBN-10: 0750673559
  • Publisher: Taylor & Francis
  • Publish Date: October 2000
  • Page Count: 223


Related Categories

Books > Business & Economics > Management - General
Books > Business & Economics > Organizational Behavior

 
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