Have you ever wondered why companies such as Apple, Disney, eBay, and Starbucks succeeded? What common factors did they--and most other successful startups--share? Dr. Ernesto Sirolli, one of the world's leading consultants on the topic of economic development, has the answer: None of the entrepreneurs who founded the world's greatest companies did it on their own.Read more...
Have you ever wondered why companies such as Apple, Disney, eBay, and Starbucks succeeded? What common factors did they--and most other successful startups--share? Dr. Ernesto Sirolli, one of the world's leading consultants on the topic of economic development, has the answer: None of the entrepreneurs who founded the world's greatest companies did it on their own. They put together an effective team that allowed their ventures to get off the ground, flourish, and grow. And in his new book, How to Start a Business & Ignite Your Life, Ernesto Sirolli has written down an easy-to-follow formula for success so that passionate people can transform their ideas into thriving businesses.
Ernesto Sirolli's approach to entrepreneurship is guided by the Trinity of Management, a business model and philosophy based on the idea that there are three key areas in all companies--product, marketing,
and financial management. A business has the greatest chance of achieving long-term success when there is a team with the talent and knowledge needed to manage each area effectively. The first half of
the book provides an overview of this concept before delving more deeply into the three areas, highlighting various personality traits and skills required for each role. In the second half, Dr. Sirolli explains how these ideas can be practically applied to your startup, enabling you to turn it into a prosperous enterprise.
Whether you are an aspiring entrepreneur or a current business owner looking to revitalize your company, How to Start a Business & Ignite Your Life will give you the tools you need to make a living by simply doing what you love.
Publishers Weekly® Reviews
- Reviewed in: Publishers Weekly, page .
- Review Date: 2012-08-27
- Reviewer: Staff
Sirolli, an expert on local economic development, urges readers to look to the giants of entrepreneurship as proof that no single person is responsible for the success of an organization. Sirolli encourages entrepreneurs to focus on their passion and follow a method he calls the "Trinity of Management," a business model that advocates "a combination of teamwork and individual passion, talent, and skill" as the best foundation for entrepreneurial success. The trinity is comprised of three key areas: product, marketing, and finance. In order to recruit the most effective and passionate team possible, entrepreneurs must assess which part of the trinity their personality suits best and hire others who excel in the remaining areas. Sirolli effectively details the characteristics of each role and offers successful examples including Steve Jobs, Howard Schultz, and John D. Rockefeller. Along the way, he dispels common myths about running a business and emphasizes the social side of entrepreneurship. While this slim volume can be repetitious and often rehashes conventional wisdom, there's much worthwhile advice, notably when it comes to creating a business plan. (Oct.)