Have you ever wondered why companies such as Apple, Disney, eBay, and Starbucks succeeded? What common factors did they and mostother successful startups share? Dr. Ernesto Sirolli, one of the world sleading consultants on the topic of economic development, has theanswer: None of the entrepreneurs who founded the world s greatestcompanies did it on their own.Read more...
Have you ever wondered why companies such as Apple, Disney, eBay, and Starbucks succeeded? What common factors did they and mostother successful startups share? Dr. Ernesto Sirolli, one of the world sleading consultants on the topic of economic development, has theanswer: None of the entrepreneurs who founded the world s greatestcompanies did it on their own. They put together an effective team thatallowed their ventures to get off the ground, flourish, and grow. Andin his new book, How to Start a Business & Ignite Your Life, ErnestoSirolli has written down an easy-to-follow formula for success so thatpassionate people can transform their ideas into thriving businesses.Ernesto Sirolli s approach to entrepreneurship is guided by the Trinityof Management, a business model and philosophy based on the ideathat there are three key areas in all companies product, marketing, and financial management. A business has the greatest chance ofachieving long-term success when there is a team with the talent andknowledge needed to manage each area effectively. The first half ofthe book provides an overview of this concept before delving moredeeply into the three areas, highlighting various personality traits andskills required for each role. In the second half, Dr. Sirolli explains howthese ideas can be practically applied to your startup, enabling you toturn it into a prosperous enterprise.Whether you are an aspiring entrepreneur or a current business ownerlooking to revitalize your company, How to Start a Business & IgniteYour Life will give you the tools you need to make a living by simplydoing what you love.
Publishers Weekly® Reviews
- Reviewed in: Publishers Weekly, page .
- Review Date: 2012-08-27
- Reviewer: Staff
Sirolli, an expert on local economic development, urges readers to look to the giants of entrepreneurship as proof that no single person is responsible for the success of an organization. Sirolli encourages entrepreneurs to focus on their passion and follow a method he calls the "Trinity of Management," a business model that advocates "a combination of teamwork and individual passion, talent, and skill" as the best foundation for entrepreneurial success. The trinity is comprised of three key areas: product, marketing, and finance. In order to recruit the most effective and passionate team possible, entrepreneurs must assess which part of the trinity their personality suits best and hire others who excel in the remaining areas. Sirolli effectively details the characteristics of each role and offers successful examples including Steve Jobs, Howard Schultz, and John D. Rockefeller. Along the way, he dispels common myths about running a business and emphasizes the social side of entrepreneurship. While this slim volume can be repetitious and often rehashes conventional wisdom, there's much worthwhile advice, notably when it comes to creating a business plan. (Oct.)