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Political Advertising in the United States
by Erika Franklin Fowler and Michael M. Franz and Travis N. Ridout


Overview - Political advertising is as important as ever--ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters.  Read more...

 
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More About Political Advertising in the United States by Erika Franklin Fowler; Michael M. Franz; Travis N. Ridout
 
 
 
Overview
Political advertising is as important as ever--ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how "big data" has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.

 
Details
  • ISBN-13: 9780813349756
  • ISBN-10: 0813349753
  • Publisher: Westview Press
  • Publish Date: February 2016
  • Page Count: 240
  • Dimensions: 9 x 6 x 0.49 inches
  • Shipping Weight: 0.7 pounds


Related Categories

Books > Political Science > Political Process - Campaigns & Elections
Books > Political Science > Commentary & Opinion
Books > Social Science > Media Studies

 
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