(0)
 
International Pharmaceutical Marketing.
by Suresh B. Pradhan

Overview - International Pharmaceutical Marketing is an authoritative study of the world pharmaceutical industry from a marketing perspective. Dr. Pradhan, a respected expert in pharmaceutical economics, provides a broad-based discussion of the subject, including international marketing and organization, exporting, investing and licensing, product registration, patents, and new drug development.  Read more...

 
Hardcover
  • $95.00

Add to Cart + Add to Wishlist

In Stock.

Free Shipping is not available for this item.

Not a member? Join Today!
 
 
New & Used Marketplace 12 copies from $27.51
 
 
 

More About International Pharmaceutical Marketing. by Suresh B. Pradhan
 
 
 
Overview
International Pharmaceutical Marketing is an authoritative study of the world pharmaceutical industry from a marketing perspective. Dr. Pradhan, a respected expert in pharmaceutical economics, provides a broad-based discussion of the subject, including international marketing and organization, exporting, investing and licensing, product registration, patents, and new drug development. International pharmaceutical market research, product and pricing policy, promotional activities, and distribution systems are investigated and described in detail. Finally, the author focuses on the operations of the drug industry in twenty selected nations. Background, data, and analysis relevant to the unique characteristics of the industry provide the information necessary to analyze international marketing problems and formulate strategies and policies.

 
Details
  • ISBN-13: 9780899300092
  • ISBN-10: 089930009X
  • Publisher: Quorum Books
  • Publish Date: August 1983
  • Page Count: 310


Related Categories

Books > Medical > Pharmacy

 
BAM Customer Reviews

DISCUSSION