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Management and Creativity : From Creative Industries to Creative Management
by Chris Bilton


Overview - This book explores the relationship between the management of creativity and creative approaches to management.
  • Challenges the stereotypical opposition between 'creatives' and 'suits'.
  • Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.  Read more...

 
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  • $55.00

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More About Management and Creativity by Chris Bilton
 
 
 
Overview
This book explores the relationship between the management of creativity and creative approaches to management.
  • Challenges the stereotypical opposition between 'creatives' and 'suits'.
  • Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
  • Draws on the practical experience of individuals working in the creative industries.
  • Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.


This item is Non-Returnable.

 
Details
  • ISBN-13: 9781405119962
  • ISBN-10: 1405119969
  • Publisher: Blackwell Publishers
  • Publish Date: September 2006
  • Page Count: 190


Related Categories

Books > Business & Economics > Management - General
Books > Business & Economics > Structural Adjustment

 
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