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Management and Creativity : From Creative Industries to Creative Management
by Chris Bilton and Lord Puttnam

Overview - This book explores the relationship between the management of creativity and creative approaches to management.
Challenges the stereotypical opposition between 'creatives' and 'suits'.
Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
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More About Management and Creativity by Chris Bilton; Lord Puttnam
 
 
 
Overview
This book explores the relationship between the management of creativity and creative approaches to management.
Challenges the stereotypical opposition between 'creatives' and 'suits'.
Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
Draws on the practical experience of individuals working in the creative industries.
Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.


This item is Non-Returnable.

 
Details
  • ISBN-13: 9781405119962
  • ISBN-10: 1405119969
  • Publisher: Blackwell Publishers
  • Publish Date: September 2006
  • Page Count: 190


Related Categories

Books > Business & Economics > Management - General
Books > Business & Economics > Structural Adjustment

 
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