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Creating Ever-Cool : A Marketer's Guide to a Kid's Heart
by Gene del Vecchio

Overview - In their quest for kids' dollars, companies market their products as not only necessary, but popular--or cool--to varying degrees of success. Some achieve tremendous, consistent success. These the author terms "Ever-Cools". Now, the secret formula for achieving "Ever-Cool" status is available to marketers everywhere.  Read more...

 
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More About Creating Ever-Cool by Gene del Vecchio
 
 
 
Overview
In their quest for kids' dollars, companies market their products as not only necessary, but popular--or cool--to varying degrees of success. Some achieve tremendous, consistent success. These the author terms "Ever-Cools". Now, the secret formula for achieving "Ever-Cool" status is available to marketers everywhere. Illus., tables.

 
Details
  • ISBN-13: 9781565542563
  • ISBN-10: 1565542568
  • Publisher: Pelican Publishing Company
  • Publish Date: September 1997
  • Page Count: 256


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Books > Business & Economics > Marketing - Research

 
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