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The Slow Pace of Fast Change : Bringing Innovations to Market in a Connected World
by Bhaskar Chakravorti

Overview - FOR EXECUTIVES, strategists, and students of technology-driven industries, this is a powerful playbook for the high-stakes innovation game. The market is full of fluctuating, and seemingly illogical, fortunes: A long shot like eBay catches fire, while a revolutionary concept like WebMD fails.  Read more...

 
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More About The Slow Pace of Fast Change by Bhaskar Chakravorti
 
 
 
Overview
FOR EXECUTIVES, strategists, and students of technology-driven industries, this is a powerful playbook for the high-stakes innovation game. The market is full of fluctuating, and seemingly illogical, fortunes: A long shot like eBay catches fire, while a revolutionary concept like WebMD fails. Yet, says Bhaskar Chakravorti, perhaps these outcomes should be expected. Innovations succeed only when individuals adopt them. Paradoxically, in highly interconnected markets, this happens slowly: Adoption by one depends on adoption by others. To help strategists leverage this paradox, Chakravorti provides a new framework for interconnected choice built on concepts from game theory and carried out using hands-on, go-to-market strategies.

 
Details
  • ISBN-13: 9781578517800
  • ISBN-10: 157851780X
  • Publisher: Harvard Business School Press
  • Publish Date: June 2003
  • Page Count: 216


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Books > Business & Economics > Marketing - General

 
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