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The New Influencers : A Marketer's Guide to the New Social Media
by Paul Gillin and Geoffrey a Moore

Overview - Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets.  Read more...

 
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More About The New Influencers by Paul Gillin; Geoffrey a Moore
 
 
 
Overview
Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.

 
Details
  • ISBN-13: 9781884956942
  • ISBN-10: 1884956947
  • Publisher: Quill Driver Books
  • Publish Date: May 2009
  • Page Count: 236

Series: Books to Build Your Career by

Related Categories

Books > Business & Economics > E-Commerce - Internet Marketing
Books > Business & Economics > Industries - Retailing

 
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