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Buy Now : Creative Marketing that Gets Customers to Respond to You and Your Product
by Rick Cesari and Ron Lynch and Tom Kelly

Overview -

Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign

In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers.  Read more...


 
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Language: English

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More About Buy Now by Rick Cesari; Ron Lynch; Tom Kelly
 
 
 
Overview

Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign

In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers.

In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes.

Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.

The EPUB format of this title may not be compatible for use on all handheld devices.



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Details
  • ISBN: 9781118007891
  • Publisher: Wiley
  • Imprint: John Wiley & Sons, Inc.
  • Date: Jan 2011
 
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