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Brainsteering : The Better Approach to Breakthrough Ideas
by Kevin P. Coyne and Shawn T. Coyne


Overview - "[The Coynes'] logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results." —Publishers Weekly
From business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough approach to developing better ideas.
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Language: English

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More About Brainsteering by Kevin P. Coyne; Shawn T. Coyne
 
 
 
Overview
"[The Coynes'] logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results." —Publishers Weekly
From business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough approach to developing better ideas. Brainsteering is a comprehensive, research-based, tried-and-tested approach to the principal challenge in business and life: how to consistently and effectively create powerful new ideas. Brainsteering offers a way out of fruitless brainstorming sessions. In the tradition of the Heath Brothers' Made to Stick and Gordon Mackenzie's Orbiting Giant Hairball, the Coynes deliver the surest path to success for anyone looking to unlock the secrets of innovation.


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Details
  • ISBN: 9780062042255
  • Publisher: HarperCollins
  • Imprint: HarperCollins e-books
  • Date: Mar 2011
  • Seller Statement: Sold by HarperCollins Publishers Inc.
 
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