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Renegades Write the Rules : How the Digital Royalty Use Social Media to Innovate
by Amy Jo Martin


Overview -

Learn the rules to building loyal (and lucrative) digital followings

Renegades Write the Rules reveals the innovative strategies behind the social media success of today's top celebrities, brands, and sports icons, and how you can follow their lead.  Read more...


 
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Language: English

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More About Renegades Write the Rules by Amy Jo Martin
 
 
 
Overview

Learn the rules to building loyal (and lucrative) digital followings

Renegades Write the Rules reveals the innovative strategies behind the social media success of today's top celebrities, brands, and sports icons, and how you can follow their lead.

Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.

The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.


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Details
  • ISBN: 9781118442289
  • Publisher: Wiley
  • Imprint: Jossey-Bass
  • Date: Aug 2012
 
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