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Jesse Strong is known for two things: his devotion to his adoptive mom, Mama Joy, and his reputation for breaking hearts in Harlem. When Mama Joy unexpectedly passes away, he and his brothers have different plans on what to do with Strong Knits, their neighborhood knitting store: Jesse wants to keep the store open; his brothers want to shut it down.

Jesse makes an impassioned plea to Kerry Fuller, his childhood friend who has had a crush on him her entire life, to help him figure out how to run the business. Kerry agrees to help him reinvent the store and show him the knitty-gritty of the business, but the more time they spend together, the more the chemistry builds. Kerry, knowing Jesse's history, doesn't believe this relationship will exist longer than one can knit one, purl one. But Jesse is determined to prove to her that he can be the man for her--after all, real men knit.