{ "item_title" : "AI Marketing Advantage", "item_author" : [" Sarah T. Rowan "], "item_description" : "Ready to stop chasing AI tactics and start building a growth system?AI Marketing Advantage by Sarah T. Rowan is a field guide for leaders who own results, giving you the strategic framework to build a durable, competitive edge; a repeatable system that aligns with your goals, delights your customers, and delivers measurable ROI.You'll learn how to:Build Your AI Marketing Playbook: Design the system first, then plug in the tools for lasting results.Find the Fastest Wins: Identify the high-impact moves that provide immediate value and the foundation for long-term growth.Create a Content Engine: Build a workflow for briefs, drafts, and optimization that consistently ranks and converts.Personalize with a System: Design automated experiences across email, ads, and your site that can lift conversion and deepen loyalty.Install Guardrails for Growth: Implement practical, responsible guidelines for data, privacy, and fairness.Turn Market Signals into Strategy: Use AI to translate data from customers and competitors into sharper positioning and better-timed offers.Equip Sales to Win: Create a feedback loop between marketing and sales, and deliver clear next steps your team can actually use.���� BONUS: Powerful chapter companions that act like a launch coach in your hands-checklists, worksheets, and prompts that take you from good idea to live campaign to measured result. Open a chapter, follow the pages, deliver the outcome.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/06/828/171/1068281715_b.jpg", "price_data" : { "retail_price" : "18.99", "online_price" : "18.99", "our_price" : "18.99", "club_price" : "18.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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