{
"item_title" : "Activebook, Strategic Management",
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"item_description" : "For undergraduate courses in Strategic Management and Business Policy.Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter--globalization, the natural environment, and e-commerce. Numerous Experiential Exercises.",
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Activebook, Strategic Management
Overview
For undergraduate courses in Strategic Management and Business Policy.Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter--globalization, the natural environment, and e-commerce. Numerous Experiential Exercises.
This item is Non-Returnable
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Details
- ISBN-13: 9780130663429
- ISBN-10: 0130663425
- Publisher: Prentice Hall
- Publish Date: November 2001
- Page Count: 234
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