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Activebook, Strategic Management|Fred R. David

Activebook, Strategic Management

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Overview

For undergraduate courses in Strategic Management and Business Policy.Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter--globalization, the natural environment, and e-commerce. Numerous Experiential Exercises.

This item is Non-Returnable

Details

  • ISBN-13: 9780130663429
  • ISBN-10: 0130663425
  • Publisher: Prentice Hall
  • Publish Date: November 2001
  • Page Count: 234

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