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Advancing Higher Education : New Strategies for Fundraising, Philanthropy, and Engagement
by Michael J. Worth and Matthew T. Lambert




Overview -
Facing challenges and changes in the twenty-first century, universities are giving increased emphasis to institutional advancement, encompassing constituent engagement, communications and marketing, and fundraising. This book highlights the implications of change and best practices and innovations in advancement. It addresses such questions as: "What is working now?" "Where are we going?" "What will the future of advancement look like? The book's twenty chapters, written by leading experts in the field, describe ways in which traditional methods must be adapted to the new environment and highlight new strategies that are growing in importance." This book is focused on higher education and institutions in the United States but many of the topics it considers are important to independent schools and other types of institutions and to the practice of advancement around the world.

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More About Advancing Higher Education by Michael J. Worth; Matthew T. Lambert

 
 
 

Overview

Facing challenges and changes in the twenty-first century, universities are giving increased emphasis to institutional advancement, encompassing constituent engagement, communications and marketing, and fundraising. This book highlights the implications of change and best practices and innovations in advancement. It addresses such questions as: "What is working now?" "Where are we going?" "What will the future of advancement look like? The book's twenty chapters, written by leading experts in the field, describe ways in which traditional methods must be adapted to the new environment and highlight new strategies that are growing in importance." This book is focused on higher education and institutions in the United States but many of the topics it considers are important to independent schools and other types of institutions and to the practice of advancement around the world.


This item is Non-Returnable.

 

Details

  • ISBN-13: 9781475845020
  • ISBN-10: 1475845022
  • Publisher: Rowman & Littlefield Publishers
  • Publish Date: July 2019
  • Page Count: 282
  • Dimensions: 9.02 x 5.98 x 0.64 inches
  • Shipping Weight: 0.92 pounds


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