{ "item_title" : "Alfred Wertheimer. Elvis and the Birth of Rock and Roll", "item_author" : [" Robert Santelli", "Chris Murray", "Alfred Wertheimer "], "item_description" : "Elvis who? was photographer Alfred Wertheimer's response when, in early 1956, RCA Victor asked him to photograph an up-and-coming crooner from Memphis. Little did Wertheimer know that this would be the job of his life: just 21 years old, Elvis Presley was--as we now know--about to become a legend. A fly on the wall in Presley's presence, Wertheimer took nearly 3,000 photographs of Elvis that year, creating a penetrating portrait of a man poised on the brink of superstardom. Extraordinary in its intimacy and unparalleled in its scope, Wertheimer's Elvis project immortalized a young man in the very process of making history.Elvis and the Birth of Rock and Roll collects Wertheimer's most remarkable Elvis shots from that magical year, along with a selection of his historic 1958 pictures of the star being shipped off to an army base in Germany. Each chapter is illustrated with a poster by Hatch Show Print, one of the oldest letterpress print shops in America, which created many early Elvis posters in the 1950s.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/3/83/658/326/3836583267_b.jpg", "price_data" : { "retail_price" : "70.00", "online_price" : "70.00", "our_price" : "70.00", "club_price" : "70.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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