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All about Them : Grow Your Business by Focusing on Others
by Bruce Turkel and Bob Burg




Overview -
The best companies and most successful salespeople live by a three-word mantra--all about them--because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the All about Them principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.

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More About All about Them by Bruce Turkel; Bob Burg

 
 
 

Overview

The best companies and most successful salespeople live by a three-word mantra--all about them--because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the All about Them principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.


This item is Non-Returnable.

 

Details

  • ISBN-13: 9780738219202
  • ISBN-10: 0738219207
  • Publisher: Da Capo Lifelong Books
  • Publish Date: September 2016
  • Page Count: 312
  • Dimensions: 8.3 x 5.6 x 1.2 inches
  • Shipping Weight: 0.95 pounds


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