menu
{ "item_title" : "Ametora", "item_author" : [" W. David Marx "], "item_description" : "A fascinating cultural history (People) of how Japan adopted and ultimately revived traditional American fashion A strange thing has happened over the last two decades: the world has come to believe that the most authentic American garments are those made in Japan. From high-end denim to oxford button-downs, Japanese brands such as UNIQLO, Kamakura Shirts, Beams, and Kapital have built their global businesses by creating the highest-quality versions of classic American casual garments--a style known in Japan as ametora, or American traditional. In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past 150 years. Now updated with a new afterword covering the last decade, Ametora shows how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/54/160/433/1541604334_b.jpg", "price_data" : { "retail_price" : "30.00", "online_price" : "30.00", "our_price" : "30.00", "club_price" : "30.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Ametora|W. David Marx
Ametora : How Japan Saved American Style
local_shippingShip to Me
In Stock.
FREE Shipping for Club Members help

Overview

"A fascinating cultural history" (People) of how Japan adopted and ultimately revived traditional American fashion A strange thing has happened over the last two decades: the world has come to believe that the most "authentic" American garments are those made in Japan. From high-end denim to oxford button-downs, Japanese brands such as UNIQLO, Kamakura Shirts, Beams, and Kapital have built their global businesses by creating the highest-quality versions of classic American casual garments--a style known in Japan as ametora, or "American traditional." In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past 150 years. Now updated with a new afterword covering the last decade, Ametora shows how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own.

Details

  • ISBN-13: 9781541604339
  • ISBN-10: 1541604334
  • Publisher: Basic Books
  • Publish Date: September 2023
  • Dimensions: 8.3 x 5.8 x 1 inches
  • Shipping Weight: 0.9 pounds
  • Page Count: 304

Related Categories

BAM Customer Reviews