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Archetypes in Branding : A Toolkit for Creatives and Strategists
by Margaret Hartwell and Joshua C. Chen




Overview -
An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.

Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:

- Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers
- Forge relationships with the myriad stakeholders that affect your business
- Empower your team to access their creativity and innovate with integrity

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More About Archetypes in Branding by Margaret Hartwell; Joshua C. Chen

 
 
 

Overview

An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.

Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:

- Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers
- Forge relationships with the myriad stakeholders that affect your business
- Empower your team to access their creativity and innovate with integrity

 

Details

  • ISBN-13: 9781440308185
  • ISBN-10: 1440308187
  • Publisher: How Books
  • Publish Date: September 2012
  • Page Count: 128
  • Dimensions: 10.6 x 11.1 x 1.5 inches
  • Shipping Weight: 3 pounds


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