{ "item_title" : "The Art and Craft of Feature Writing", "item_author" : [" William E. Blundell "], "item_description" : "Storytelling--how to catch and hold a reader's interest through artful narration of factual materialWilliam E. Blundell, one of the best writers on one of America's best-written papers--The Wall Street Journal--has put his famous Journal Feature-Writing Seminars into this step-by-step guide for turning out great articles. Filled with expert instruction on a complex art, it provides beginners with a systematic approach to feature writing and deftly teaches old pros some new tricks about: - How and where to get ideas- What readers like and don't like- Adding energy and interest to tired topics- Getting from first ideas to finish article- The rules of organization- How--and whom--to quote and paraphrase- Wordcraft, leads, and narrative flow- Self-editing and notes on style ... plus many sample feature articles.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/45/226/158/0452261589_b.jpg", "price_data" : { "retail_price" : "18.00", "online_price" : "18.00", "our_price" : "18.00", "club_price" : "18.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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