{ "item_title" : "The Art of Not Losing Money", "item_author" : [" Gyan Prakash Upadhyay "], "item_description" : "Most investors don't lose money because they lack intelligence.They lose money because they make avoidable mistakes-again and again.The Art of Not Losing Money is not a book about beating the market, finding hot stocks, or predicting the future.It is about something far more important: staying in the game long enough for wealth to compound.Drawing on timeless principles of investing, behavioral finance, and risk management, this book explains why avoiding large losses matters more than chasing extraordinary returns-and why discipline, patience, and margin of safety quietly outperform brilliance over time.Inside, you'll learn: Why risk is not volatilityHow emotional mistakes destroy otherwise good decisionsWhy most expert advice fails ordinary investorsHow to build portfolios that survive bad timesWhen doing nothing is the smartest moveWhy wealth is built boringly-and lasts because of itThis book is written for investors who value clarity over hype, endurance over excitement, and long-term survival over short-term validation.If you want a calm, practical framework for investing that respects uncertainty and rewards discipline, this book is for you.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/824/511/9798245113944_b.jpg", "price_data" : { "retail_price" : "15.00", "online_price" : "15.00", "our_price" : "15.00", "club_price" : "15.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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