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The Attention Merchants : The Epic Scramble to Get Inside Our Heads
by Tim Wu




Overview -
From the author of the award-winning The Master Switch, who coined the term net neutrality"--a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.

One of the Best Books of the Year
The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto)

Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention.

Wu's narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium--from radio to television to Internet companies such as Google and Facebook--has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser.

Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

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More About The Attention Merchants by Tim Wu

 
 
 

Overview

From the author of the award-winning The Master Switch, who coined the term net neutrality"--a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.

One of the Best Books of the Year
The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto)

Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention.

Wu's narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium--from radio to television to Internet companies such as Google and Facebook--has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser.

Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

 

Details

  • ISBN-13: 9780804170048
  • ISBN-10: 0804170045
  • Publisher: Vintage
  • Publish Date: September 2017
  • Page Count: 432
  • Dimensions: 8 x 5.2 x 1 inches
  • Shipping Weight: 0.9 pounds


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