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"item_title" : "The Attention Merchants",
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"item_description" : "From the author of the award-winning The Master Switch, who coined the term net neutrality--a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. Dazzling. --Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu's narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium--from radio to television to Internet companies such as Google and Facebook--has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of attention merchants has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.",
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The Attention Merchants : The Epic Scramble to Get Inside Our Heads
by Tim Wu
Other Available Formats
Overview
From the author of the award-winning The Master Switch, who coined the term "net neutrality"--a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.
"Dazzling." --Financial Times
Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention.
Details
- ISBN-13: 9780804170048
- ISBN-10: 0804170045
- Publisher: Vintage
- Publish Date: September 2017
- Dimensions: 8 x 5.2 x 1 inches
- Shipping Weight: 0.9 pounds
- Page Count: 432
