{ "item_title" : "Authentic Selling", "item_author" : [" George Kao "], "item_description" : "This book provides inspiration and step-by-step guidance for small businesses that want to acquire more clients, without resorting to the conventional, pushy sales tactics. You will learn: * How to describe your services in a way that will resonate with your ideal client* Pricing your services * Practical and service-oriented ways to be discovered by your ideal clients* How to reframe selling from a chore to a joyful serviceGeorge Kao is a business coach who champions generosity in business and honesty in marketing, instead of the salesy or predatory tactics that we have all experienced as consumers. George has personally coached hundreds of clients, and offers valuable free articles and videos about authentic marketing and joyful productivity at his website, www.GeorgeKao.com. Besides this book, Authentic Selling, he has also written 2 other books: Authentic Content Marketing, and Joyful Productivity.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/72/942/245/1729422454_b.jpg", "price_data" : { "retail_price" : "15.00", "online_price" : "15.00", "our_price" : "15.00", "club_price" : "15.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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