{ "item_title" : "Be Your Own Lobbyist", "item_author" : [" Amy Handlin "], "item_description" : "This book is the businessperson's guide to influencing government decisions without incurring the cost of a professional lobbyist, at a time when those decisions are, increasingly, a key to survival.When big corporations want to influence the government, they hire pricey lobbyists. But little guys have been on their own--until now. Equally useful to entrepreneurs and established owner/managers, Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government is a businessperson's guide to getting heard by government decision-makers by using the same tactics professionals employ. Readers will learn how to lobby in a compelling, sophisticated way through a comprehensive approach that will work at any level, but the book is especially suited to state and local government where routine decisions can mean life or death for small- and medium-sized businesses. The book not only explains the building blocks of advocacy--targeting, tools, and tactics--but also applies them to specific, common challenges like seeking a variance or fighting an ordinance. Packed with examples and easily adaptable models, Be Your Own Lobbyist shows how even a small business can get a fair shake in the halls of government.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/0/31/338/155/0313381550_b.jpg", "price_data" : { "retail_price" : "58.00", "online_price" : "58.00", "our_price" : "58.00", "club_price" : "58.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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