Beam, Straight Up : The Bold Story of the First Family of Bourbon
by Fred Noe and Jim Kokoris


Overview - An insider's look at the Jim Beam brand, from a 7th generation Master Distiller

Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons.  Read more...


 
Hardcover
  • $22.95
  • 20% off for Members: Get the Club Price
    $ 18.36
Add to Cart
+ Add to Wishlist
In Stock.

This item is Non-Returnable.
FREE Shipping for Club Members
 
> Check In-Store Availability

In-Store pricing may vary

 
 
New & Used Marketplace 43 copies from $2.99
 
eBook
Retail Price: $14.99
$13.13

Add to Cart + Add to Wishlist

Download

This item is available only to U.S. and Canada billing addresses.
 
 
 

More About Beam, Straight Up by Fred Noe; Jim Kokoris
 
 
 
Overview
An insider's look at the Jim Beam brand, from a 7th generation Master Distiller

Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth "growing up Beam" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand.

  • Includes details of Fred Noe's life on the road, spreading the bourbon gospel
  • Describes Fred's journey to becoming the face of one of America's most iconic brands
  • Shares a simple primer on how bourbon is made
  • Offers cocktail and food recipes

For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, Beam, Straight Up will detail the family business, and its role in helping to shape it.



This item is Non-Returnable.

 
Details
  • ISBN-13: 9781118378366
  • ISBN-10: 1118378369
  • Publisher: Wiley
  • Publish Date: September 2012
  • Page Count: 206
  • Dimensions: 7.1 x 5.1 x 1 inches
  • Shipping Weight: 0.6 pounds


Related Categories

Books > Biography & Autobiography > Business

 
BAM Customer Reviews