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Overview
Previewed Week of March 22, 2004
Zook explores creating new product lines or new channels of distribution as he outlines a new expansion strategy.
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Details
- ISBN-13: 9781578519514
- ISBN-10: 1578519519
- Publisher: Harvard Business Review Press
- Publish Date: January 2004
- Dimensions: 9.48 x 6.42 x 0.9 inches
- Shipping Weight: 1.1 pounds
- Page Count: 240
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