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Beyond the Core|Chris Zook
Beyond the Core : Expand Your Market Without Abandoning Your Roots
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Overview

Previewed Week of March 22, 2004
Zook explores creating new product lines or new channels of distribution as he outlines a new expansion strategy.

Details

  • ISBN-13: 9781578519514
  • ISBN-10: 1578519519
  • Publisher: Harvard Business Review Press
  • Publish Date: January 2004
  • Dimensions: 9.48 x 6.42 x 0.9 inches
  • Shipping Weight: 1.1 pounds
  • Page Count: 240

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