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The Brains Behind Great Ad Campaigns : Creative Collaboration between Copywriters and Art Directors
by Margo Berman and Robyn Blakeman
Other Available Formats
Overview
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
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Details
- ISBN-13: 9780742555518
- ISBN-10: 0742555518
- Publisher: Rowman & Littlefield Publishers
- Publish Date: July 2009
- Dimensions: 8.9 x 6 x 0.6 inches
- Shipping Weight: 0.9 pounds
- Page Count: 224
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