{
"item_title" : "The Brand Gap",
"item_author" : [" Marty Neumeier "],
"item_description" : "The Brand Gap presents a unified theory of brand-building. This book shows how both ways of thinking can unite to produce a 'charismatic brand' - a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: the new definition of brand the five essential disciplines of brand-building how branding is changing the dynamics of competition the three most powerful questions to ask about any brand why collaboration is the key to brand-building how design determines a customer's experience how to test brand concepts quickly and cheaply the importance of managing brands from the inside 220-word brand glossary",
"item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/32/134/810/0321348109_b.jpg",
"price_data" : {
"retail_price" : "39.99", "online_price" : "39.99", "our_price" : "39.99", "club_price" : "39.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : ""
}
}
The Brand Gap : Revised Edition
Overview
The Brand Gap presents a unified theory of brand-building. This book shows how both ways of thinking can unite to produce a 'charismatic brand' - a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: the new definition of brand the five essential disciplines of brand-building how branding is changing the dynamics of competition the three most powerful questions to ask about any brand why collaboration is the key to brand-building how design determines a customer's experience how to test brand concepts quickly and cheaply the importance of managing brands from the inside 220-word brand glossary
Customers Also Bought
- 1
Details
- ISBN-13: 9780321348104
- ISBN-10: 0321348109
- Publisher: New Riders Publishing
- Publish Date: August 2005
- Dimensions: 8.02 x 5.32 x 0.56 inches
- Shipping Weight: 0.64 pounds
- Page Count: 208
Related Categories