menu

The Brand Gap : Revised Edition
by Marty Neumeier




Overview -
All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy

- With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most well-known and respected authorities on the topic of branding.
- Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding.
- Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.

  Read Full Product Description
 
Paperback - Revised Ed.
  • $29.99
Add to Cart
+ Add to Wishlist
local_shippingFor Delivery
In Stock.
FREE Shipping for Club Members help
 
storeBuy Online Pickup At Store
search store by zipcode

 
 
New & Used Marketplace 34 copies from $12.56
 
 
 

More About The Brand Gap by Marty Neumeier

 
 
 

Overview

All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy

- With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most well-known and respected authorities on the topic of branding.
- Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding.
- Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.


 

Details

  • ISBN-13: 9780321348104
  • ISBN-10: 0321348109
  • Publisher: New Riders Publishing
  • Publish Date: August 2005
  • Page Count: 208
  • Dimensions: 8.02 x 5.32 x 0.56 inches
  • Shipping Weight: 0.64 pounds

Series: Aiga Design Press

Related Categories

 

BAM Customer Reviews