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The Brand Gap|Marty Neumeier

The Brand Gap : Revised Edition

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Overview

The Brand Gap presents a unified theory of brand-building. This book shows how both ways of thinking can unite to produce a 'charismatic brand' - a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: the new definition of brand the five essential disciplines of brand-building how branding is changing the dynamics of competition the three most powerful questions to ask about any brand why collaboration is the key to brand-building how design determines a customer's experience how to test brand concepts quickly and cheaply the importance of managing brands from the inside 220-word brand glossary

Details

  • ISBN-13: 9780321348104
  • ISBN-10: 0321348109
  • Publisher: New Riders Publishing
  • Publish Date: August 2005
  • Dimensions: 8.02 x 5.32 x 0.56 inches
  • Shipping Weight: 0.64 pounds
  • Page Count: 208

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