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The Brand Gap|Marty Neumeier
The Brand Gap : Revised Edition
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Overview

All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy

- With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most well-known and respected authorities on the topic of branding.
- Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding.
- Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.

  • ISBN-13: 9780321348104
  • ISBN-10: 0321348109
  • Publisher: New Riders Publishing
  • Publish Date: August 2005
  • Dimensions: 8.02 x 5.32 x 0.56 inches
  • Shipping Weight: 0.64 pounds
  • Page Count: 208