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The Brand Mapping Strategy|Karen Tiber Leland
The Brand Mapping Strategy : Design, Build, and Accelerate Your Brand
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Overview

Your small business is a brand. You as a business person are a brand! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design, not default. Learn how to deploy a brandstrategy to increase your influence in your industry and within your company, and become a recognized thought leader in your field.The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful business or personal brand.

Details

  • ISBN-13: 9781599185897
  • ISBN-10: 159918589X
  • Publisher: Entrepreneur Press
  • Publish Date: June 2016
  • Dimensions: 8.9 x 5.9 x 0.5 inches
  • Shipping Weight: 0.6 pounds
  • Page Count: 178

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